Question

Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there. Refer to College Decision. The direct mail pieces with scholarship information that schools are sending to Juan are examples of which type of information sources?

Answer 1

The correct answer is selective distortion

Selective distortion, which makes the receiver change the meaning of the stimuli so that they are adapted to their beliefs and feelings.

In order to hear only what you want, consumers may experience distortions of the message received. Faced with expectations about what they will hear, the receiver will gather the information and be able to elaborate it in a totally different way, according to their own belief system.