Question

Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company's products. In this scenario, Brenda is___________.

Answer 1

Answer:

The correct answer is letter "A": searching by brand.

Explanation:

Consumers search by brand when they have decided what product they want to buy but need to compare what one company offers compared to another. This will help consumers differentiate prices, features, and the additional benefits companies offer for selling the same product.

Eventually, the consumer will choose the product that provides him or her with more benefits assuming the decision that an individual will make is rational.