Question

Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride. Its plans for the future include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. They are excited about this new feature under development because it will be valuable to people who fish. Serengeti has determined that fishing is one of the fastest growing sports in the United States. In terms of a SWOT analysis, Serengeti has recognized a(n) external market ________.

Answer 1

Answer:

opportunity

Explanation:

In the scenario being mentioned, Serengeti has recognized an external market opportunity. This is when a company identifies a product/service that is potentially wanted or needed by consumers but is not being already supplied by other companies. This allows the identifying company to produce and provide that service, thus filling a niche that will generate large sales numbers due to them being the only providers. Which is what Serengeti wants to do with their sunglasses for fishing.