Question

Quizlet The Platinum Platform, in Dubuque, Iowa, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Platinum Platform is utilizing a _____ strategy.

Answer 1

Answer:

Diversification approach

Explanation:

The Platinum Platform offers high-quality, exclusive bedding in Dubuque, Iowa, which is a true value for all the area's luxury homes. No other business sells similar performance and price bedding in its local area. The Platinum Platform uses a diversification approach by selling this type of product.

A strategy for diversification is the approach that a company adopts for its product management. This strategy involves broadening the organization's reach across various products and business sectors

Answer 2

Answer:

The correct answer for The Platinum Platform, in Dubuque, Iowa, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Platinum Platform is utilizing a _____ strategy. Is: Focused differentiation.

Explanation:

To understand why focused differentiation is the correct answer we have to remember it. First of all, Focused-differentiation is a strategy of marketing in which a certain company or provider offers a product that satisfies the needs of its niche by offering a better product. But the factors that make this strategy unique is that it is focused on a small market and a low-cost expenditure.