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MatroZZZ [7]
3 years ago
14

You receive a memo that reads as follows: "In recent months, our customer evaluations have dropped, and our sales have decreased

by 10 percent. To restore our business, we will do the following: (1) We will contact all of our customers and offer a 10 percent discount on their next purchase. (2) For the customers who spend more than $1,000 per year, we will invite them to join our Insiders’ Club, which gives them discounted tickets to concerts and sporting events. (3) Effective immediately, we will begin staffing our call center 24 hours a day, 7 days a week. (4) Customer-service personnel will be given more discretion in helping customers resolve problems, with minimal interference from supervisors." This memo is a(n)
A. mission statement.B. VRIO analysis.C. business model.D. action plan.E. a SMART goal.
Business
1 answer:
Usimov [2.4K]3 years ago
7 0

Answer:

The answer is: D) action plan

Explanation:

An action plan in marketing is a document (memo) that states all the marketing activities that need to be taken in order to achieve a marketing goal. The action plan should specify what resources need to be assigned and the timeline for the activities needed to reach the goal.

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Option "C" is the correct answer to the following situation.

Stimulus Response Selling

Explanation:

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8 0
2 years ago
A company pursuing a focus strategy a. attempts to serve all market segments. b. concentrates on building market share in one ma
Reika [66]

Answer:

<h2>In Economics and Business, a focus strategy implies concentration of particular market segment and enhance market share by satisfying the needs and demands of consumers in that particular segment.Hence,the correct answer in this case is option a.</h2>

Explanation:

In business,focus strategy is often employed to gain or enhance market share and exercise market leadership.A focus strategy by any business involves the process of focusing or concentrating on any one particular segment of the market and establish a strong and sustainable consumer base in the particular segment to enhance market share.In order to successfully execute the focus strategy,a company or business organisation has to be confident that it can considerably fulfill the market demand in that particular segment and has enough productive resources to do so.There are commonly two types of focus strategy in business:1) Focused cost leadership strategy,which basically aims at improving the regular lifestyle of people by offering affordable products and services and 2) Focused differentiation strategy,which concentrates on providing differentiated or variety of products or services according to the customer needs and preferences within a particular market segment.

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3 years ago
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