A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens. acclaimed behavioral economist shlomo bernatzi reveals a toolkit or interventions for the digital age. using provocative case studies and engaging reader exercises.
Answer:
A) PED = 1.1
B) demand is elastic
C) Danny's total revenue would decrease
Explanation:
we can calculate the price elasticity of demand using the formula:
PED = % change in quantity demanded / % change in price = [(300 - 250) / 250] / [(2.25 - 2.75) / 2.75] = (50 / 250) / (-0.5 / 2.75) = 0.2 / 0.18 = 1.1
since PED = 1.1, the demand is elastic
if the PED is the same when the price decreases from $2.25 to $1.75, total revenue will :
when price = $2.25, total revenue = $2.25 x 300 = $675
when price = $1.75, total revenue = $1.75 x 373 = $652.75
*a 22.22% decrease in the price will cause a 24.44% increase (= 22.22% x 1.1) in the quantity demanded = 300 units + (300 x 24.44%) = 373.3 ≈ 373 units
Answer:
The sales tax is regressive with respect to income
Explanation:
sales tax by Jennifer = 0.1*30000
= 3000
tax/income = 3000/50000
= 6%
sales tax by steve = 0.1*27000
= 2700
tax/income = 2700/30000
= 9%
The tax increases with decrease in income, it indeed is regressive on the whole.
Therefore, The sales tax is regressive with respect to income
Although test marketing costs can be high, they are often small when compared with the costs of a major mistake.
<h3>What is meant by test marketing?</h3>
Before a larger release, a product or marketing campaign is made accessible on a restricted basis to test markets with the intention of examining consumer reaction. It's crucial to keep in mind that customers who have been exposed to the product or campaign can unknowingly be a part of a test group.
Standard test markets, controlled test markets, and simulated test markets are the three different types of test markets. The main users of test markets are marketers of consumer packaged goods. Products supplied in packets that people use practically daily are referred to as consumer packaged goods (CPG).
Even while test marketing expenses can be considerable, they are frequently insignificant when weighed against the price of a significant error.
To learn more about test marketing refers to:
brainly.com/question/14683245
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Answer:
b.9%
Explanation:
Formula for annual rate of return formula is as follows;
Annual rate of return = [ (New value/ Initial value)^(1/t) ] -1
t = the total holding period of investment = 12 years
Old value = 22,000
New value = 62,000
Next, plug in the numbers to the formula;
Annual rate of return; r = [ (62,000/22,000) ^(1/12) ] -1
r = [2.8182 ^(1/12)] - 1
r = 1.0902 -1
r = 0.0902 or 9%
