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Rama09 [41]
4 years ago
11

Cardiac Science is a California-based company that makes defibrillators,heart monitors,and other medical equipment.It is prepari

ng to market its products in Greece.The company's marketing manager is responsible for the promotional campaign in Greece,and she wants to avoid any problems that might arise because her field of experience does not coincide with that of her Greek target audience.Which of the following is the best example of a communications problem that might arise because her field of experience is different from that of her audience?
A) The name of the product,when translated into Greek,has an unintentional meaning.
B) Her target audience is strongly ethnocentric.
C) The trade journals in which the company wants to run its ads do not accept ads from foreign companies.
D) A Greek bureaucrat who is responsible for determining that the Cardiac Science products meet national standards has taken a personal dislike to her.
E) The ads are in trade journals that Greek hospital administrators don't read.
Business
1 answer:
Elden [556K]4 years ago
5 0

The correct answer is A)  The name of the product, when translated into Greek, has an unintentional meaning.

Explanation:

In business, communication problems can emerge due to a difference in language that prevents the business from communicating appropriately its purpose, name, slogan, and from advertising its products. This mainly occurs if the translation does not reflect the original meaning or there are cultural features that create a barrier.

This situation occurs in "The name of the product when translated into Greek, has an unintentional meaning" because due to the lack of experience of the manager in Greece and the differences in language, she does not know how to communicate in Greek the name of the company, which creates a communicative barrier as Greek customers will not understanding the real meaning of the company.

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Answer:

While setting the price of a product, managers must consider all of the following: A) cost of the whole marketing mix B) buying capacity of the customers C) profit it should bring the company D) transportation cost E) personnel cost to the company

Explanation:

Key factors in calculating the sale price can be:

  • Costs are a major factor in determining the selling price and a way of forming a price that is primarily related to costs called “ground” because it represents the minimum at which the price can be set. It includes cost plus other costs with no projected or minimal profit;
  • Demand/buying capacity as a key factor in price calculation is tied to a method called the "ceiling" because capacity exceeds the price limit that customers are willing to accept to get a product or service.
  • Competition as a pricing factor refers to alternatives that customers can choose from, and competition allows them to do so;

Cost-based pricing has its sub-methods such is Cost plus method

The basic principle is to add a rate of profit to the sum of direct and indirect costs. This way price consider a profit to it should bring to company.

Direct costs include material and labor costs, and indirect or general costs comprise a portion of fixed indirect costs such as depreciation, administration costs, sales costs and other general costs.

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5 0
3 years ago
Gig Harbor Boating is the wholesale distributor of a small recreational catamaran sailboat. Management has prepared the followin
ANEK [815]

Answer:

Budgeted Income Statement for the year

Sales (820 units × $ 2,130)                            $1,746,600

Less Cost of Sales (820 units × $ 1,500)    ($1,230,000)

Gross Profit                                                       $516,000

Less Operating Expenses :

Selling and administrative expense

Variable (820 units ×  $ 75)                              ($61,500)

Fixed                                                               ($400,000)

Operating Profit                                                 $54,500

Less Non - Operating Expenses :

Interest                                                            ( $29,000)

Net Income / (Loss)                                           $25,500

Explanation:

Income Statement shows the company`s performance from its operations.

Income / (Loss) = Sales - Expenses.

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But that doesn’t mean one job is more important than another.

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6 0
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3 0
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