Question

Amy spent hours looking at ratings, reviews, and recommendations before she bought her new mattress. After the first night, she realized it was definitely not the right mattress for her and she called the store to return it. Why didn't the ratings, reviews, and recommendations help Amy in this purchase?

Answer 1

Answer: based on psychographic segment there are individual groups with similar interests, preferences,attitude,belief when it comes to purchasing , this means not everyone shares the same preferences and expectations when it comes to purchasing a product so Amy probably had different expectations which were not the same as those of the people who wrote the reviews and recommendations and her expectations were not met .

Explanation:

Our expectations will differ when we buy a mattress.