Recall that Aronson and his colleagues asked college students either to compose a persuasive message advocating the use of condo
ms or to compose and deliver their message in front of a video camera. In addition, half of the participants in each group were made mindful of the times that they didn't use condoms. After completing these tasks, participants were allowed to purchase condoms at a low price. Those students who made a video after being primed to think about their own condom use purchased the most condoms. What do the findings of this experiment demonstrate?
The findings of this experiment demonstrate that composing and verbally delivering a message has more impact than just writing it.
Explanation:
Since the students' who only composed the message results weren't as good as the students' who spoke about the topic, the conclusion that can be taken from the experiment is that when you talk about something, you can better absorb the information gathered and therefore apply it more effectively.
