The Tullen Group is an example of a marketing intermediary as it is hired to design an advertising campaign that includes creating a web presence.
<h3>What is a
marketing intermediary?</h3>
This refers to those independent firms that assist firms in the flow of goods and services from producers to end-users.
A typical example of a marketing intermediary includes:
- the agents
- the wholesalers
- the retailers.
Also, these intermediary also functions as a link between manufacturers and customers in the distribution of products.
Hence, the Tullen Group is an example of a marketing intermediary as it is hired to design an advertising campaign that includes creating a web presence.
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Answer:
Locking in customers.
Explanation:
July Networks is locking in customers for the next two years by telling them to subscribe with July Networks. This will keep these customers loyal to them for two years, during which they can further implement retention strategies to keep the customers with them more than two years.
This is a good business strategy and customers are attracted to subscribe because of the cutting edge television technology that is being provided by July Networks.
Answer:
not satisfying customer needs on critical factors.
Explanation:
In this scenario American companies were supplying more of left hand side cars to Japan. When Japan needed more of the right hand side cars. They ignored the customer needs and instead gave him what he has little use for.
On the other hand Germany supplied Japan the specification of cars that they wanted.
American car manufacturers will be blamed for not satisfying customer needs on critical factor of right hand drive cars.
Answer:
A. Supplier power is increased, because suppliers will be able to charge higher prices for their inputs
Explanation:
Answer:
235,000 total overhead
Explanation:
First we calculate the rate for activity
![\left[\begin{array}{cccc}&Cost&Pool&Rate\\Setups&60,000&24,000&2.5\\Inspections&120,000&24,000&5\\Assembly&280,000&28,000&10\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bcccc%7D%26Cost%26Pool%26Rate%5C%5CSetups%2660%2C000%2624%2C000%262.5%5C%5CInspections%26120%2C000%2624%2C000%265%5C%5CAssembly%26280%2C000%2628%2C000%2610%5C%5C%5Cend%7Barray%7D%5Cright%5D)
Next, we apply this rate to desk lamp
![\left[\begin{array}{cccc}&Rate&Desk&Overhead\\Setups&2.5&16,000&40,000\\Inspections&5&15,000&75,000\\Assembly&10&12,000&120,000\\\end{array}\right]](https://tex.z-dn.net/?f=%5Cleft%5B%5Cbegin%7Barray%7D%7Bcccc%7D%26Rate%26Desk%26Overhead%5C%5CSetups%262.5%2616%2C000%2640%2C000%5C%5CInspections%265%2615%2C000%2675%2C000%5C%5CAssembly%2610%2612%2C000%26120%2C000%5C%5C%5Cend%7Barray%7D%5Cright%5D)
Total Overhead will be the sum of each activity overhead
40,000.00 + 75,000.00 + 120,000.00 = 235,000 total overhead