Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
c. it ignores all cash flows after the payback period
d. it ignores the time value of money.
Explanation:
Payback period as far as capital budgeting is concerned can be regarded as time that is required for recouping of funds that is been expended during setting up of an investment, or the funds required to get to break-even point. It should be noted that weaknesses of the payback period are;
✓. it ignores all cash flows after the payback period
✓ it ignores the time value of money.
Answer:
a)$103.309 million initially b)$83.309 million c)240070 bonds more
Here is the complete question:
A firm with an A rating plans to issue one million units of a 10 year-4% bond with face value $100. After the financial crisis this firm is downgraded to a B rating. The yield curve increases 0.2% per year. The yield for year 1 is y1=1%, for year 2 is y2=1.2%, y3=1.4% and so on and y10=2.8%. The default spreads are given in the table below.
(a) What is the initial amount (before downgrading) the firm wants to raise?
(b) How much can this now B rated firm raise?
(c) If the firm wants to raise the planned amount, how many more bonds does it issue?
Rating Default spread
AAA 0.20%
AA 0.40%
A+ 0.60%
A 0.80%
A- 1.00%
BBB 1.50%
BB+ 2.00%
BB 2.50%
B+ 3.00%
B 3.50%
B- 4.50%
CCC 8.00%
CC 10.00%
C 12.00%
D 20.00%
Explanation: The explanation is found in the attachment
Answer:
The answer is C. E-commerce
Explanation:
E-commerce refers to the process of buying or selling products or services over the Internet. So i believe this is the answer to the question.
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