Question

A customer uses an app to order pizza for delivery. Which component includes aspects of the customer's interaction with an enterprise platform?

Answer 1

The available options are:

Understand the customer journey

Identify customer requirements based on their behavior and interactions

Provide a steady stream of marketing-qualified leads to the sales team

Help curate the right kind of content for customers

Provide feedback to the operations team regarding product quality

Answer:

Identify customer requirements based on their behavior and interactions

Explanation:

The component that includes aspects of the customer's interaction with an enterprise platform is "Identify customer requirements based on their behavior and interactions."

The above statement is true because when a customer uses an app to order pizza for delivery, the app can identify the customer's requirements based on the interaction between the customer and the app.

The customer uses the app to ask for what he wants, which is the requirements based on his behavior; the app identifies these wants and acts accordingly. This also shows interactions between the app and the customer.