Explanation:
Social Schema:
a cognitive structure of organized information, or representations, about social norms and collective patterns of behavior within society.
Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.
In psychology terms, Bartlett's subjects were displaying what is known as a “schema.” A schema is a set of preconceived ideas that your brain uses to perceive and interpret new information. ... Once they are formed, however, schemas have a tendency to remain unchanged — even in the face of contradictory information.
