The use of the Folgers’s brand name allows customers to easily identify this product from other coffee products.
For the development of effective product strategies, the company must know the consumer's behavior and their response to the launch of new products. At the same time, it is also important to know the attitudes of competing companies and their reaction to the strategies of the firm in question.
That is why the simple and fast recognition of the product brand allows the consumer to recognize said product, this is a marketin strategy by Folger`s, as long as it can maintain the quality of the product and captive the customers who consume it .
