Answer:
b. value-based pricing
Explanation:
Value based pricing is a pricing strategy to set price of products based on value perceived by the purchaser. To have increased profit margin, business deduces the number of benefit the product provides to consumer. Then it establishes price which takes consideration of manufacturing cost, competitive price and consumer's willingness to pay price for the goods.
In the question mentioned IKEA not only provide functional benefit for the product but also quality, design, and services at low prices hence it is an instance of value based pricing.
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Answer:
B) unsought goods
Explanation:
The selling concept -
The concept of selling tells that the consumers will not buy enough any product of any firm unless and until it undergoes some large - scale selling and promotional efforts .
This concept is used for unsought goods , the goods those which the buyers do not normally think of buying , example insurance .
When trying to purchase an item with a high value
