In forward and futures contracts, the risk of non-fulfillment of contract terms is most likely borne by <u>both parties</u><u> to the contract</u>.
<h3>What are forward and futures contracts?</h3>
The difference between a forward and futures contract lies in their establishment.
A forward contract is a personal arrangement traded over the counter whereas, a futures contract is a standardized contract made through an established exchange.
Thus, in forward and futures contracts, the risk of non-fulfillment of contract terms is most likely borne by <u>both parties</u><u> to the contract</u>.
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<span>Private money may be offered to clients when banks find the risk too high. Private money is usually owned by a private organization. Private money has high interest rates and the people who receive the money still have to follow state, federal and bank laws when using the money.</span>
Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.
Answer:
The answer is D. Puffery.
Explanation: When an advertisement is being made, certain boastful and exaggerated claims can be made by a company about the superiority and uniqueness of their product.
This claim is termed as Puffery.
Puffery is defined as advertising or promotional content that makes exaggerated or boastful statements about a product or service that are based on opinion rather than something that can be measured.
Puffery in advertising is done based on the chance that no reasonable person would presume the exaggeration to be literally true.
This is what Esme Inc. has done by claiming that its mascara is the best in the world, and also gives ten times more volume to the eyelashes. This is an exaggerated claim.
