Question

A salesperson for FS Tools asked Justin, a cabinet maker, "If I can show you how to cut melamine, high-pressure laminates, and fine veneer without any chips or breaks, would that save you any money?" In terms of the SPIN technique, this is an example of a(n) ________ question.A. need payoffB. situationC. implicationD. benefitE. problem

Answer 1

Answer:

A. need payoff

Explanation:

Based on the information provided within the question it seems that the salesperson's SPIN technique is an example of a need payoff. This term refers to asking an individual/customer about the value or importance that something can provide them. Which is exactly what the salesperson is stating by asking "how much money (value) can this save you?"