Answer:
b. Sales promotion
Explanation:
Sale promotions are activities that a company engages in to persuade a potential customer to buy its products. Sale promotions are short-term tactics to boost sales. Although a business may get long-term customers through sales promotions, there are designed to entice new customers in the short-run.
Sales promotions encourage customers to switch brands or try out a different product. They are ideal when introducing new products in the market. Howerver, they are costly, and sometimes have a short term effect on sales.
This case uses a free sample technique ( free dog biscuits) as the promotion method. Other ways of conducting sales promotions include discount vouchers, free money coupons, and competitions.
Answer:
Vroom's expectancy theory
Explanation:
Vroom's Expectancy theory states that three factors determine how motivated people will be. They are; expectancy, valence and instrumentality.
Expectancy is how employees expect they will perform or the effort they will have to put in to produce a certain level of performance.
Instrumentality relates to the belief that performance will achieve the required results and yield certain rewards.
Valence refers to how much employees value the rewards they receive.
Answer:
Switching costs
Explanation:
Switching costs: If there are not many alternative suppliers available, the cost of switching is high. Therefore, buyer power would be low. Backward Integration: If the buyer is able to integrate or merge suppliers, the buyer has greater bargaining power over the existing suppliers.
