Question

Brand 123 has customers in many countries purchasing its bicycles, but its managers are unsure if the brand is truly a "global brand." To be a global brand, how much of Brand 123’s revenue should come from other countries? a. 50% b. 40% c. 70% d. 30%

Answer 1

Answer: d. 30%

Explanation:

Global brands are companies that have achieved international success such that they are recognised in many other countries apart from their own and have many customers in other countries as well.

However, simply being known abroad does not classify a company as a global brand. The company must be generating sufficient revenue from their operations outside as a proportion of their total revenue their home country with sufficient meaning at least 30% of their revenue.