Question

A not-for-profit firm uses a small convenience sample to gather data on customer reactions. It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm. This is an example of_________.
A. experimental research
B. neuromarketing
C. direct marketing
D. informal surveys

Answer 1

Answer:

D. informal surveys is the correct answer

Explanation:

• Informal survey objectives are to develop an understanding and to collect on the farmers' and customer's situations and also to plan the process to find a solution for these types of problems.

• In the informal surveys, data gathering process is iterative and interviews are semi directed which is  carried out by the interdisciplinary member

• Informal surveys are also called as exploratory surveys.