One of the most universal musical forms throughout West Africa is call and response music.
- Call and response refer to the phenomena of a call from someone and then an immediate reply from the listener. In the 'call and response music,' the solo singer raises the song, and then it is continued by the chorus. They also join the song as a response to the soloist.
- Call and response music forms a part of the roots of traditional music in Africa and is just like a congregation of singers in the church.
- In the current period, we can find traces of call and response music in various music forms like salsa, rumba, cha-cha-chá, and timba.
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Answer:
Public Relations (Or more commonly known as PR)
Explanation:
Generally, public relation is used by individuals or organizations to maintain positive image from the mass. (since a slight negative change of perceptions could resulted in a huge monetary damage for those individuals/organizations).
Example of PR in action would be when a company is handling a false accusation of using dangerous materials for their product.
In such situation, the PR team will create a campaign to make sure that the public do not get swayed with this fall information and keep their trust on the company's product. They will carefully select their words and the body language of their spokesperson to appeal to the public's concern and maintain that positive perception.
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