Question

When a commercial for men's razor blades demonstrate how the blades work to create the closest shave, the brand is using a _____________, fill in the blank, creative appeal to get the customer's attention.
a) Informational
b) Fear
c) Irrational
d) Emotional
e) Humor

Answer 1

Answer:

a) Informational

Explanation:

The company is using informational appeal in its advertisement to convince the buyers that they need the product and shows how it works. . This type of appeal informs customers of the features, quality and benefits of a product. The demonstration of how the blades work helps the potential customers to make a rational decision as it it portrays that the blades' function of the providing the closest shave is what they need.