A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
The study design used in this scenario is an Epidemiological study design/ Epidemiologic study design. This type of study compares 2 groups whose characteristics are the same except for one factor. This type of study is usually used in the medical field. The purpose of a study design such as this is to determine if a factor is associated with health defects or injury.
Proper decorum and good business etiquettes are essential components of business ethics and social responsibility because they:
- Create a professional atmosphere
- Improve communication
- Make a workplace productive
- Enhance workers' respect and dignity
- Improve customer and suppliers relationships.
<h3>What are business ethics and social responsibility?</h3>
Business ethics deal with the appropriate business policies and practices that ensure the observance of ethical principles. They ensure that moral or ethical problems do not arise in a business environment.
Social responsibility refers to the cooperation that should exist among individuals and organizations for the benefit of the community.
Thus, Proper decorum and good business etiquettes remain essential components of business ethics and social responsibility.
Learn more about business ethics and social responsibility at brainly.com/question/25704651
The following that most strongly implied by this information is that at the current level of production, the firm is making a profit of $3000. Jake and Mathew will most likely agree on The firm should increase production from the current level. Mathew is assuming that no new firms enter the market in the short run.
Answer:
Total cost= $350,400
Explanation:
Giving the following information:
For Gundy Company, units to be produced are 5,280 in quarter 1 and 6,400 in quarter 2. It takes 2.0 hours to make a finished unit, and the expected hourly wage rate is $15 per hour.
Quarter 1:
Direct labor cost= 5,280*2= 10,560 hours
Quarter 2:
Direct labor cost= 6,400*2= 12,800 hours
Total cost= (10,560 + 12,800)*15= $350,400
