Answer:
Defection rate, or costumer defection rate is one of the major factors due to which a company can hit rock bottom. The costumer defection rate can be defined as the rate at which the existing costumers of a certain company leave a brand, to switch over a competitor, or stop using that certain type of product all together. If the marketers are considering the defection rate of a market segment, it means that they are considering the rate at which costumers are leaving a brand to join another, or leaving that market all together.
Answer:
B) Increases profits by $700.
Explanation:
We must perform an incremental analysis of the costs and revenues generated by the alternative course of action which is offering the package:
Current income:
ballroom rent $4,500
<u>extras $800</u>
total current income = $5,300
Alternative action income:
wedding package $6,000
opportunity cost ballroom rent $4,500
<u>opportunity cost extras $800 </u>
net income increase = $700
I would say in these cases where candidates are being seen at disaster sites or orphanages for example, they are attempting to catch media attention for their apparent humanitarian qualities and thus garner support amongst the voters.