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Insight #1: Asia’s consumers know what they want, and they want it now
Asian consumers make decisions quickly. In Vietnam and Thailand, 97% of smartphone users say that online research has contributed to them making purchase decisions more quickly now than they did a few years ago And consumers’ decisions aren’t just faster, they’re also better informed. A staggering 96% of smartphone users in India say that, thanks to online research, they’re making more informed purchase decisions than a few years ago. This is compared to just 59% of people in the U.S. who feel the same Insight #2: In Asia, brand loyalty is built moment-by-moment
Asia Pacific’s mobile-first consumers are open to new brands, which is exciting news for marketers. The key is being there. In Japan, 96% of smartphone users said they aren’t absolutely certain of the specific brand they want to buy when they begin looking for information online,When consumers start searching, they’re all ears.
Even when consumers do have a particular brand in mind, seeing the right information at the right time can make them change their decision. We found that 80% of smartphone users in Hong Kong have actually purchased a brand they wouldn’t normally consider because of relevant information shown to them on their smartphones in those moments. By contrast, only 1 in 3 of U.S. consumers say this.
Marketer takeaway: Be there. Asia Pacific consumers are open to brands across all stages of the consumer journey, but they can’t choose you if you aren’t there. It’s simple: commit to being there in consumers’ moments of need by showing up in category-relevant searches on mobile.
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Water bodies have been an amazing mode of transport for carrying people and/or goods within and across regional, national and continental borders. Hitherto, a lot of countries still depend on inland water transport for the transportation of bulk and general cargo across lakes/rivers over long distances. Similarly, Ghana’s Inland Water Transport (IWT) system managed by Volta Lake transport Company (VLTC) has been in operation for decades. Regardless of the long years of operational activities, the IWT system in Ghana is faced with numerous constraints grouped under administrative, market, logistics and technical constraints which impede smooth operations and growth of the industry. By means of interviews and questionnaires, open ended verbal questions were used to ascertain respondents’ opinions on these major challenges. In this regard, some recommendations such as institutionalization and proper regulation of IWT, dredging or periodic maintenance of navigational channels, improvement of logistics and infrastructural development and also promotion of integrated transport planning, to boost IWT system in Ghana and other countries with similar constrains were presented. As encouragement approach, some benefits of improved IWT as enjoyed by many countries with competitive IWT were also discussed in comparison with Ghana and other countries where IWT is not very competitive.
<span>October 7, 1763 I'm pretty sure but don't trust me Hope that helped!</span>
Answer Marginal revenue is the amount of revenue one could gain from selling one additional unit. Marginal cost is the cost of selling one more unit. If marginal revenue were greater than marginal cost, then that would mean selling one more unit would bring in more revenue than it would cost.
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