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2 years ago

What are new and innovative ways for CPG companies to gather consumer data?

1 answer:

8 0

The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.

A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.

To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.

Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:

Demographic data
Geographic data
Consumer interest
Product research

Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.

Learn more here:

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Malone Imports stock should return 12 percent in a boom, 10 percent in a normal economy, and 2 percent in a recession. The proba

Rufina [12.5K]

Answer:

6.11%

Explanation:

For computing the variance, first we have to determine the expected return which is shown below:

= (Expected return of the boom × weightage of boom) + (expected return of the normal economy × weightage of normal economy) + (expected return of the recession × weightage of recession)

= (12% × 5%) + (10% × 85%) + (2% × 10%)

= 0.6% + 8.5% + 0.2%

= 9.30%

Now the variance would equal to the

= Weightage × (Return - Expected Return) ^2

For boom:

= 5% × (12% - 9.3%) ^2

= 0.3645

For normal economy:

= 85% × (10% - 9.3%) ^2

= 0.4165

For recession:

= 10% × (2% - 9.3%) ^2

= 5.329

So, the total variance would be

= 0.3645 + 0.4165 + 5.329

= 6.11%

4 0

3 years ago

Frances, an executive with GMO Seed & Feed, Inc., has to decide whether to market a product that could offer substantial ben

Y_Kistochka [10]

Frances must stand by his ethical standards and defer his plans to market the product.

Explanation:

Frances is stranded amidst classic case of an ethical dilemma. The ethical dilemma is an ethical perspective which puts a person in a state of to do or not. This is common and everyone undergoes through this phase for more than once in his/her lifetime.

The dilemma arises due to the substantiative profits that he can earn from marketing the product and his ethical concerns that the product is harmful for a section of the user. He needs to stick to his ethical standards and put the products to more rigorous tests and research. This would enable him to market his products in the future with some twitches and upholding his ethical concerns too.

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3 years ago

Two individuals start the same training program at the same time, but one is able to grow muscle faster and larger than the othe

stellarik [79]

Answer:A.One individual was born with more muscle fibers.

Explanation:

Muscle fibers are fibers that helps us break down the protein in our body and protein are the actual muscle makers .

If someone is born with muscle fibers his body breaks up these protein faster that the normal individual which makes their muscles build up faster than a normal person .

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3 years ago

Read 2 more answers

Which of the following statements is true?

VashaNatasha [74]

Answer:

B. Mass communication has cost advantages for firms in consumer goods industries that are trying to sell to a large segment of the market.

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3 years ago

Investigate any Five criteria that the project must demonstrates

Andru [333]

The project must demonstrate, one, the problem you are trying to solve. Two, the solution of the problem, how innovative it is and compelling. Three, what did you learn throughout the project. Four, accuracy of the conclusion of the project. And lastly, how were you able to effectively present and demonstrate the project to your audience.

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3 years ago