What are new and innovative ways for CPG companies to gather consumer data?

1 answer:

8 0

The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.

A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.

To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.

Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:

Demographic data
Geographic data
Consumer interest
Product research

Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.

Learn more here:

brainly.com/question/8367090

You might be interested in

How will knowing an organization’s culture help employees? By knowing an organization’s culture, employees will have an understa

Thepotemich [5.8K]

expectations about behavior and safety norms in the workplace.

6 0

3 years ago

Read 2 more answers

People are going to be different. The focus of managers should be to ________. Group of answer choices make sure the practices w

Solnce55 [7]

Answer:

find ways to develop strong relationships with and engage the entire workforce.

Explanation:

People are going to be different. The focus of managers should be to find ways to develop strong relationships with and engage the entire workforce.

A manager can be defined as an individual who is saddled with the responsibility of providing guidance, support, supervision, administrative control, as well as acting as a role model or example to the employees working in an organization by being morally upright.

Generally, managers are typically involved in taking up leadership roles and as such are expected to be build a strong relationship between their employees or subordinates by creating a fair ground for effective communication and sharing of resources and information. Also, they are required to engage their staff members (entire workforce) in the most efficient and effective manner.

5 0

3 years ago

Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their

Assoli18 [71]

Answer:

Word of Mouth.

Explanation:

As Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc. are involved in word of mouth. Word of mouth is considered as more authentic, valid and reliable source of information for the customers. Customers truly believe that its more genuine kind of information which is coming from the customers not the company itself, therefore, customer pay more attention to it and give more weightage to it. Customers do not believe much on the advertisement because they know that ads are being aired by the company itself and it is the paid from but word of mouth are the true and genuine comments and feedback of the customers who have used the brand by themselves.

3 0

3 years ago

Read the passage. Then answer the question that follows. Nikia designs and produces board games that she sells online. She forme

liberstina [14]

I would say the C. is the correct answer, because if the 3D Printer prints the pieces faster, the games are sold more frequently. I hope this helps, and that it makes sense to you.

6 0

3 years ago

Interactive online advertising, known as Blank______, often has drop-down menus, built-in games, or search engines to engage vie

Lana71 [14]

Interactive online advertising, is known as rich media. often has drop-down menus, built-in games, or search engines to engage viewers. This is further explained below.

<h3>What is Rich media?</h3>

Generally, Rich media is simply a word used in digital advertising to describe an ad containing sophisticated capabilities such as video, music,

In conclusion, Rich media is a big part of Interactive online advertising,