C. expected profit margins
the mission statement provides information about the company as to who, why and how they plan to operate
Global market segmentation has been defined as the process of identifying consumers with similar attributes who are likely to exhibit a similar buying behavior.
<h3><u>
Explanation:</u></h3>
The process involved in the identification of a particular segment of customers to sell the products refers to the Global Market Segmentation. Those customers of the groups that has the nature of similar behavior in buying of certain products will be grouped together under this process.
The people in the identified group will have the same purchasing behavior. Thus, when the customers of similar buying behaviors are grouped then the targeting process of the business will become easier. Fir example if you are manufacturing chocolates then it will be easier to target on;ly children and the adults.
In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
<h3>
What is a co-branding strategy?</h3>
- Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
- Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
<h3>What is a one-brand-name strategy?</h3>
- When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
- Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
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What is a transactional marketing strategy?</h3>
- A business technique known as "point of sale" transactions is called transactional marketing.
- Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.
Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
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Answer:
Caveat emptor is the correct answer.
Explanation:
Answer:
price takers
Explanation:
The buyers and sellers that just accept the prices are called price takers-
