Question

Identify three types of customers that a business serves.

Answer 1

Answer One:

1. Cheap customers

The first one is the cheap customers. These type of customers buy based on price. They compare products and buy the lowest price. These are the type of people who continuously look for coupons and discounts.

2. Educated customers

These customers buy based on value. These people are educated about the things they buy. They research the topic and read reviews about the product. They are willing to spend a significant amount of money, but they need time before buying. They want to know if they really need this product or service.

3. Driven customers

These people buy based on emotions. “It needs to feel right” that’s what they think of when purchasing. For these type of customers, money is not an issue. These are the type of people who want to work with the best, buy the best, and be the best.

Answer Two:

1. Your Current Customers

These are the most important because they’ve already made a commitment to you. They’re less likely to leave your organisation if they receive great customer service and, in reality, it costs less to keep them happy than it does to solicit new business.

2. Brand New Customers

These are the people who are currently purchasing products and services from your competitors. What can you do to show them that your products and services are of a higher quality and would benefit them more than the products they’re currently purchasing?

3. Lost Customers

Lost customers left your organisation for a reason, but you may be able to win them back. You should, of course, consider this on a case by case basis. You obviously don’t want to try to regain a customer who had a terrible payment history. You should, however, try to regain customers who left because of price, because they thought you didn’t have what they needed, or who may suddenly find the service at the new organisation isn’t as great as they thought it would be.

Final Notes:

Make sure your team members understand the three types of customers and how important each is to the growth and success of your organisation. Focus on these three main types of customer and you’re bound to see significant growth in your work group.