A type of analysis to understand Able's availability of resources to pay its short-term cash requirements is known as a liquidity measure.
<h3>What is liquidity?</h3>
Liquidity can be defined as the rate at which an asset or resource such as physical equipment, can be used to purchase any goods or services. This ultimately implies that, liquidity is a characteristics (quality) of money as a medium of exchange around the world.
In Financial accounting, liquidity is simply a measure of the availability of resources to pay current, liabilities, short-term cash requirements, or operating expenses of an entrepreneur or business firm.
Therefore, an analysis of the availability of resources is typically aimed at a company's funding requirements and ability to meet its financial obligations.
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Answer:
a. True
Explanation:
In the case to find the best way of communication and the decisions regarding the allocation of the budget, the managers are required to considered various factors. In the decision process, the companies considered the audience, promotion objective, media, budget and the product characteristic i.e. why it is purchased by the consumer etc
So the given statement is true
As while taking the decisions the above things are relevant
Jack is making an assumption while john is making a believable excuse
The hedonic treadmill is the tendency for people to return to a stable level of happiness after major positive or negative events in their life.
Choosing a location for a new business is one of the most important decisions entrepreneurs make during the planning phase of launching ventures. The location of a business can affect many aspects of how it operates, such as total sales and how costly it is to run.