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eimsori [14]
2 years ago
9

Through a process called _______, marketers collect and evaluate information about the marketing environment.

Business
1 answer:
OverLord2011 [107]2 years ago
3 0

Answer:

<em>Through a process called </em><em><u>environmental</u></em><em><u> </u></em><em><u>scanning</u></em><em> marketers collect and evaluate information about the marketing environment.</em>

<em>What</em><em> is</em><em> </em><em>environmental</em><em> </em><em>scanning</em><em>?</em>

<em>Environmental</em><em> </em><em>scanning</em><em> </em><em>is </em><em>the </em><em>process</em><em> </em><em>of </em><em>continually</em><em> </em><em>acqu</em><em>i</em><em>ring </em><em>information</em><em> </em><em>on </em><em>events </em><em>occurring</em><em> </em><em>outs</em>ide<em> </em><em>the </em><em>organization</em><em> </em><em>to </em><em>identify</em><em> </em><em>and </em><em>interpret </em><em>potential</em><em> </em><em>trends.</em><em> </em>

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