Question

Ronnie walked into the electronics store and fell in love with a stereo speaker. The speaker cost $500. Since Ronnie only had $ 60, he decided to use his credit card to purchase the $500 speaker.
In two or more complete sentences explain whether or not Ronnie’s purchase is an example of an impulse purchase?

Answer 1

Ronnie's purchase is not an example of impulsive buying because he had an intention to buy electronic device

Impulsive Buying

What is Impulsive Buying

Impulsive buying is simply a situation buyers are faced with when they purchase items they do not really need or no intention prior to the time of purchase.

However, in this situation Ronnie purchase is not an example of impulsive buying because he had intention to purchase an electronic device, hence he walked into and electronic store.

Learn more about impulsive buying here:

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