Explanation:
The unit refrigeration is generally is given in terms of tons.In refrigeration compressor consume some amount of work to produce the cooling effect with the help of evaporator and condenser.
In the simple words ton is the cooling load of refrigeration system.
So
1 ton = 3.5 KW
1 ton = 12,000 BTU/hr
Appeal to emotion
the product doesn’t need to be colorful to function but it would be more appealing to the intended audience if it was