Question

Maymart Inc sells its products at the lowest prices in the industry, and it believes that this is the best way to stay ahead of its competition. It has also not compromised on the quality of its products as Maymart's suppliers and vendors sell best quality raw materials at the lowest prices. In the context of Porter's positioning strategies, which of the following strategies has been adopted by Maymart?
A) The cost leadership strategy
B) The differentiation strategy
C) The price-fixing strategy
D) The diversification strategy

Answer 1

Answer:

A) The cost leadership strategy

Explanation:

Cost leadership is providing the service or supply of product without compromising the quality of service or product supplied.

In the given instance also, Maymart supplies goods without any decrease in quality standards that is goods are completely acceptable by customers, and that the goods are supplied at least price in the industry, this provides a competitive advantage to the company, by cost leadership.

As cost is least for consumer for same quality as demanded.