Question

What is information richness?

Answer 1

d. Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Information richness

Information richness refers to the amount of sensory input available during communication. For example, talking to co-workers in a monotone voice without varying pace or gestures is not a very enriching experience. On the other hand, using gestures, tone of voice, and pace of speech to convey meaning beyond the words themselves promotes richer communication. Different channels have different information wealth.

Information-rich channels convey more non-verbal information. For example, a face-to-face conversation is richer than a phone call, but a phone call is richer than an email. Research shows that effective managers are more likely to use informative channels of communication than ineffective managers.

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