Question

Mitch refuses to dine at a certain restaurant because he recalls reading two or three negative reviews of its service on a popular website. Mitch is falling prey to:

Answer 1

In this situation, we can actually see that Mitch was simply basing her taste on the information that is readily available to her. She does not even consider whether those reviews are legit or reliable. Mitch is falling into what we call as:

 

“the availability heuristic”