Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is Personal selling.
What is personal selling?
- In order to influence a customer's buying choice, personal selling is a personalized sales technique that involves direct communication between a sales representative and potential customers.
- Globalization, the rise of the internet, and the emergence of social media, however, have made personal selling only one of many selling and marketing strategies.
- The selling strategy might not be as popular as it once was. Yet there are so many businesses that significantly rely on this approach to selling.
What are the objectives of personal selling?
- Building strong, long-lasting relationships with consumers.
- Boosting demand for the offering.
- Increasing sales.
- Supporting the customers.
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An increase in aggregate demand when the economy is below potential output increases real output and has little or no effect on price levels.
The Keynesian aggregate supply curve shows that the AS curve is fairly flat. This means that during economic downturns, firms supply the quantity of goods demanded at a particular price level.
The Keynesian zone is on the left side of his SRAS curve and is fairly flat, so movements in aggregate demand affect production but have little effect on price levels.
The Keynesian model suggests that in the short term less flexible wages and prices will push the aggregate supply curve upward. This model makes it more likely that the economy will fall below the full employment level. This means companies can hire new workers and increase production without raising wages or prices.
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