Question

Ane eyring works for pharmameds, inc. jane is a physician-scientist who is responsible for running the pilot tests on pharmamed's new oral spray medication for individuals with adult onset diabetes. jane has discovered that if those in the test group do not spray the medicine correctly or if they spray for too short of a time, the medicine is not effective, or as effective, and insulin shock has resulted in a few of the patients. jane talks with one of her colleagues who responds, "look, there's no need to stop the testing or the drug's release. just tell them in the test and in the brochures that will be with the spray, ‘spray correctly! if you do not, you may not receive your necessary dose.'" jane is not sure anyone can be 100% accurate in spraying all the time. what risks does the company run if the spray doesn't work for the patients?

Answer 1

Major risk is patients using the product incorrectly and so ending up in insulin shock, leading to patient illness and potential hospitalization. This could lead to reputational damage in both the general public and medical communities. The reputational damage may lead to less uptake of other products by the company and poor sales of the current product. This problem could also lead to legal jeopardy if the company is aware that this is a potential issue but does not correct the problem.