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NemiM [27]
3 years ago
8

Under Acquisition in the All Traffic > Channels report, using a Custom Segment for users who had a landing page that contains

"Android", what is the Ecommerce Conversion Rate for users brought in by the Paid Search channel?
Computers and Technology
1 answer:
Gre4nikov [31]3 years ago
7 0

Answer:

Explanation:

Using segment we could get specific data, segments are practically filters in our entire data in Google Analytics.

In this particular example, we must get users who had a landing page that contains "Android".

But in this case, we need to have access to the data, depends on the website what is the conversion rate.

In this example, we're going to get the conversion rate from the users in the landing page that contains "Android"

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Answer:

Personally Identifiable Information (PII)

Explanation:

PII refers to any data which can help in identification of a person. This data can include name, email, address, credit card or debit card information.

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This service is a tool to measure the return on investment (ROI) on advertisements done online. Online advertising includes advertising on social media and networking websites.

1. This can be used by businesses to measure customer satisfaction through analyzing their online reviews.

2. Also, customers visiting and responding to online advertising can be measured through this service.

3. The traffic that generates as a result of online promotions can be measured through Google analytics.

Web analytics is purely an analytical tool. This measures ROI through collecting customers data. This data can come from online purchasing, customer queries or consumer complaints.

1. The data to be analysed is filtered so that data that is fed into Google analytics does not fall under the category of PII. Any data that can reveal information about the identity of a person is classified as personal identifiable information.

2. The data filters out any PII and the remaining data is directed towards the Google analytics.

3. The data can include billing amount, product information and even billing city. Any of these data does not disclose the identity of a person.

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