Question

The world wide fund for nature sponsors an ad showing a person morphing into a fish with the caption, "stop climate change before it changes you." this is an example of which type of appeal?

Answer 1

This is an example of "fear appeal".

Fear appeals recommend to the purchaser that he or she can maintain a strategic distance from some negative understanding and effect through the buy and utilization of an item or service, an alteration in conduct, or a diminishment in the utilization of an item or benefit, or the reception of a thought - for this situation, the idea of the reality of environmental change.