Question

If a person says that actors make effective spokespeople for potato chips because they are above average in attractiveness, which approach is that person using to explain attitude change?
A) Stanford elaboration technique
B) Yale attitude change
C) Attitude attraction model
D) Asch attitude modification

Answer 1

Answer:

The person is using the B. Yale attitude change approach.

Explanation:

The Yale attitude change approach suggests that an individual is most likely to change his/her attitudes due to persuasive messages.

There are many factors which should be taken into account , such as the attractiveness of the individual giving the message, the attention and quality of the message, amongst others.

In this case, we can see that the individual is saying that actors make effective spoke people for potato chips based on their attractiveness, meaning that an individual is most likely to change his/her attitude about the chips based on this factor.