A designer should always balance the placement of text and
graphics and create room for every element to breathe. When this is followed,
the flyer template will create a feeling of balance and calm.
Consider adding a border: Borders can help your flyer or
newsletter stand out wherever it is placed. Selection of certain colors, Italics and ALL CAPS can draw attention to particular points in a text.
Boost contrast with style, color and font size: Always use
font weight to differentiate sections of text. Many fonts offer regular, bold
and light options for font weight.
Align text for a balanced look: A designer should consider
using a grid system that contains intersecting vertical and horizontal lines
that are often based on optimal proportions for the document’s size. Aligning
text in the center will give a pleasant symmetrical look.
