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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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A firm has a profit margin of 12 percent; total asset turnover of 0.55 and an equity multiplier of 2.2. What is the firm's ROA a
lutik1710 [3]

Answer:

ROA = 6.6%

ROE 14.52%

Explanation:

profit margin = net income / sale = 12%

assets turn over = sales / assets = 0.55

equity mutiplier = assets / equity = 2.2

ROE = return on equity = net income / equity

ROA = return on equity = net income / assets

we use the fraction properties to get ROE and ROA

\frac{income}{sales} \times \frac{sales}{Assets} =\frac{income}{Assets} \\ 0.12 \times 0.55 = 0.066\\

ROA = 6.6%

We apply the same property to get ROE

\frac{income}{assets} \times \frac{assets}{equity} =\frac{income}{equity} \\ 0.066 \times 2.2 = 0.14252\\

ROE = 14.52%

6 0
4 years ago
People who have a negative digestive response to milk or milk products are experiencing
Vedmedyk [2.9K]
Lactose intolerance
7 0
3 years ago
Lakeside Inc. produces a product that currently sells for $64.80 per unit. Current production costs per unit include direct mate
iren [92.7K]

Answer:

a. Incremental costs = (Direct materials + Direct labor) * 20%

Incremental costs = ($26 + $28) * 20%

Incremental costs = $54 * 20%

Incremental costs = $10.8

Incremental selling price = $72 - $64.8 = $7.2

Incremental profit (loss) = Incremental selling price - Incremental costs = $7.2 - $10.8 = $(3.6)

b. No. As there is Incremental loss, it should not be processed further

5 0
3 years ago
Beginning inventory, purchases, and sales for an inventory item are as follows: Sep. 1 Beginning Inventory 23 units $16 5 Sale 1
Allisa [31]

Answer:

(a) the cost of the goods sold for the September 30 sale and

  • COGS = $415

(b) the inventory on September 30.

  • Ending inventory = 9 units at $17 = $153

Explanation:

date        transaction           units         unit price          total

1              beginning inv.        23                $16               $368

5             sale                        -13                                    ($208)

17            purchase               24                 $17               $408

30           sale                       -25                                    ($415)

30           ending inv.              9                 $17               $153

When we use first in, first out (FIFO) inventory method, the price of the units sold are calculated using the oldest units in inventory.

The COGS of the units sold on Sept. 5 = 13 units x $16 = $208

The COGS of the units sold on Sept. 30 = (10 units x $16) + (15 units x $17) = $160 + $255 = $415

Ending inventory = 9 units at $17 = $153

4 0
3 years ago
A customer came to your department with an urgent question. You promised her that you would collect information about her questi
Firdavs [7]

Answer:

Ask your supervisor if you can be late for the meeting.

Explanation:

Customer is the most important aspect of any company because it is a person who buys goods and services from the store or a department. It is important to provide better quality, price, and services for making a healthier customer relationship.

Here, according to the given situation, a customer came to my shop for help. I asked her that I will give an answer by 20 minutes in between my supervisor planned a meeting. So, here the customer is important for us and in this case, I will go to my supervisor and will tell about customer urgent query and will ask for schedule the meeting later.

7 0
3 years ago
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