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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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In an effort to raise more tax revenue from the upper class, the government decides to impose a new tax on luxury goods like yac
statuscvo [17]

Answer:

The correct answer is A. A secondary effect of an increase on yacht tax rates would be the laying off of hundreds of poor and middle-class yacht makers as the wealthy spend their money elsewhere.

Explanation:

The tax increase of a certain product necessarily increases the final price of that product, that is, when the tax rate is raised, the amount of money necessary to buy said good rises.

In turn, according to the law of demand, the higher the price, the lower the quantity demanded of the product. In other words, this tax increase would produce a drop in the demand for yachts.

If demand falls, the income of producers and sellers of the product falls. This is where production is affected, since small and medium producers will have greater difficulties to cope with the drop in sales, often incurring losses that would lead to having to close the business.

3 0
3 years ago
Do you think a luxury brand can ever be called good value? Explain your answer
zlopas [31]
I do believe luxurious brands are very picky with there titles
6 0
3 years ago
The semiconductor business of the California Microtech Corporation qualifies as a component of the entity according to GAAP. The
Mazyrski [523]

Answer:

$1,650,000

Explanation:

Preparation of the lower portion of the 2021 income statement .

2021 Income from continuing operations before income taxes5,800,000

Income tax expense(1,450,000)

($5,800,000 × 25 %)

Income from continuing operations4,350,000

Discontinued operations:

Loss from operations of discontinued component(3,600,000)

Income tax benefit 900,000

(25*3,600,000)

Loss on discontinued operations(2,700,000)

Net income$1,650,000

(4,350,000-2,700,000)

Therefore the the lower portion of the 2021 income statement is $1,650,000

5 0
2 years ago
Liberty is calculating her cost of goods sold to enter on her Schedule C. Her inventory at the beginning of the year amounted to
MakcuM [25]

Answer:cost of goods sold for  Liberty to enter on her Schedule C = $12,000

Explanation:

 Cost of goods sold (COGS) of a company are all the  costs ie( the raw materials and labor ) involved directly in the production of the particular  goods sold by the company.

Given

Beginning Inventory = $50,000

Purchases regarding Labour and materials= $20,000

Ending inventory = $58,000

Cost of Goods Sold is calculated as Beginning Inventory + Purchases During the Period – Ending Inventory

$50,000 + $20,000 - $58,000

$70,000 - $58,000

$12,000

5 0
3 years ago
Assume you have $2,000 in a savings account at the beginning of the year and the price level is equal to 100. If the price level
leva [86]

Answer:

$1,667

Explanation:

Given that,

Savings account at the beginning of the year = $2,000

Price level at the beginning of the year = 100

Price level at the end of the year = 120

Price level increases from 100 to 120

Therefore, what was worth $120 earlier, is not worth only $100.

Hence, $120 at the beginning of the year is worth = $100 at the end of the year

$1 at the beginning of the year is worth = ($100 ÷ $120) at the end of the year

Savings of $2,000 at the beginning of the year is worth:

= ($100 ÷ $120) × $2,000

= 0.833 × $2,000

= $1,667

Therefore, the real value of the savings is $1,667.

5 0
3 years ago
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