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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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You work for a marketing firm that has just landed a contract with Run-of-the-Mills to help them promote three of their products
Kazeer [188]

Answer:

Explanation:

a) Data and Calculations:

Decrease in the price of penguin patties = 5%

Quantity of frizzles sold increase by 4%

Quantity of mookies sold decrease by 5%

Cross-price elasticity of frizzles relative to penguin patties = 4%/-5% = -0.8

Cross-price elasticity of mookies relative to penguin patties = -5%/-5% = 1

Relative to Frizzles  Cross-Price                 Complement   Recommend

and Mookie's          Elasticity of Demand   or Substitute     Marketing

Frizzles                   -0.8 (4%/-5%)                Complement    with patties

Mookie's                  1 (-5%/-5%)                  Substitute          without patties

b) The cross-price elasticity measurements for penguin patties and frizzles and Mookie’s are calculated by taking the percentage changes in the quantity demanded of frizzles and Mookie’s and dividing them by the percentage change in the price of the penguin patties. Complementary goods have a negative cross- price elasticity because as the price of penguin patties decreases by 5%, the demand for the frizzles increases by 4%. Substitute goods have a positive cross-price elasticity because as the price of penguin patties decreases by 5%, the demand for the other good decreases by 5%.

8 0
3 years ago
In two unrelated transactions, Laura exchanges property that qualifies for like-kind exchange treatment. In the first exchange,
dem82 [27]

In two unrelated transactions, Laura exchanges property that qualifies for like-kind exchange treatment .

<h3>What is transactions?</h3>

A transaction is any action taken by a user after successfully logging in. Purchases, bill payments, money transfers, stock trades, address changes, and other transactions are examples of transactions. Different types of details are involved with each type of Transaction.

Any money that moves into or out of your bank account is considered a bank transaction. Cash withdrawals and deposits, checks, online payments, debit card charges, wire transfers, and loan payments are all examples of bank transactions.

A transaction account is a checking account opened at a physical bank, credit union, or online bank. Many people fund their accounts with direct deposits and mobile transfers.

To know more transactions, about follow the link:

brainly.com/question/24835236

#SPJ4

5 0
2 years ago
A firm reported salary expense of $236,000 for the current year. The beginning and ending balances in salaries payable were $39,
tatyana61 [14]

Answer:

The correct answer is C. $264,000

Explanation:

Beginning balance, Salaries payable

$39,000

Plus Salaries expense 236,000

Minus Ending balance, Salaries payable

11,000

= Cash paid for salaries $ 264,000

Salary expense 236,000

Salaries payable 28,000

Cash 264,000

good luck ❤

8 0
3 years ago
In 2011 Buckeye Brewing produced 1,000 bottles of ginger ale each day. It employed 10 workers each working 8 hours a day. In 201
Feliz [49]

Answer:

a. increased by 20%

Explanation:

Productivity is measured by total output/ inputs used

For Buckeye brewing, productivity in 2011 will be.

Units produced is 1000,

inputs of labor used =  10 hours  x 8 workers x 365 days

= 10 x 8 x 365

=29,200 hours

productivity = 1000/ 29,200

=0.034 units per day

In 2012, productivity will be : units produced equal 960

inputs of labor used = 8 x 8 x  365= 23 360

productivity = 960/ 23 360= 0.041 units per day

the difference in productivity between 2011 and 2012

= 0.041 - 0.034

=0.007 increase in productivity

percentage increase

= 0.007/0.034 x 100

=0.20 X 100

=20%

7 0
3 years ago
It is becoming increasingly difficult to classify retailers as a result of _________________. retail convergence tv home selling
butalik [34]
I think the correct answer would be retail convergence. Due to this, you cannot easily pinpoint specific sellers of the products since there are already many retailers of even on product. And also one product may exist within many retailer outlets.
3 0
3 years ago
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