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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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In the dell case study, engineers working closely with marketing, used lean software development strategies and numerous technol
Karolina [17]

In the dell case study, engineers working closely with marketing used lean software development strategies and numerous technologies to create a highly scalable, singular data mart.

<h3>What is Marketing?</h3>

This refers to the act of promoting a business or a good or service to the general public.

Hence, we can see that based on the Dell case study, there was the use of software development strategies to make and develop a highly scalable, singular data mart.

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7 0
2 years ago
Having just one error on a cover letter may eliminate an applicant from being considered for employment.
zubka84 [21]

Answer:

i think its true

Explanation:

im sorry if im wrong

8 0
3 years ago
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Douglas County sought bids for a construction project. Robert Taggart wanted to submit a bid but knew the project needed rock. H
Jet001 [13]

Answer:

No, there is no contract between the two parties because of withdrawal of offer (Revocation) before the acceptance of the other party.

Explanation:

When one party offers another party and after some time the offer maker withdraws the offer by communicating that they had revoked then the offer is no more available to the other party and is often termed as Revocation. So when the offer maker revokes before the acceptance of the offer by the other party then their is no offer at consideration to the other party, which means if there is no offer then their can not be an acceptance of an offer and of course when there is no acceptance then there is no contract.

The communication of revocation was held before the acceptance of the offer of the other party which agains says that the contract was not actually formed.

4 0
3 years ago
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lakkis [162]

Answer:

Economic exposure.

Explanation:

Economic exposure is also known as operating exporter is known as a phenomenon where a business's cash flow is affected by currency rate fluctuations. It occurs over the long term and affects product value.

Businesses protect themselves from economic exposure by operational strategies mostly through diversification, and currency risk mitigation strategies.

In this instance Majestic Co a United States company has a competitor in Belgium and so tend to be affected by foreign exchange fluctuations of the dollar to Belgium currency.

3 0
3 years ago
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Setler [38]

Answer:

Line organization

Explanation:

Based on the information provided within the question it can be said that in this scenario it is pretty clear that Party Pros Inc. is using a Line organization model. This approach focuses on a business model where authority in the organization flows from the top to the bottom. Without seeing the Celebration's organization chart it is clear this is the case because Julio is the owner of the company, meaning there is one individual in charge and the organization is giving the orders from up top to hire more personnel and departmentalize

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4 years ago
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