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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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The following information describes a company's usage of direct labor in a recent period. The direct labor efficiency variance i
natali 33 [55]

Answer:

Option (B) is correct.

Explanation:

Given that,

Actual hours used = 45,000

Actual rate per hour = $15.00

Standard rate per hour = $14.50

Standard hours for units produced = 47,000

Direct Labor Efficiency Variance:

= (Standard Hours for units produced - Actual Hours used) × Standard Rate  per hour

= (47,000 - 45,000) × 14.50

= 29,000 Favorable

4 0
3 years ago
Wallace Container Company issued $100 par value preferred stock 10 years ago. The stock provided a 7 percent yield at the time o
pshichka [43]

Answer: kp = D/Po

               D = 0.07 X $100 = $7

               kp  = 7/63

               kp = 11.11%

Explanation: The dividend paid on the preferred stock is 7 percent of the par value and the current market price is $63. Thus, the cost of preferred stock can be obtained by dividing the dividend paid by the current market price of the preferred stocks.

3 0
3 years ago
In the week about to begin, a bank expects $30 million in incoming deposits, $20 million in deposit withdrawals, $15 million in
Natasha2012 [34]

Answer:

The answer is E. $15 million

Explanation:

We have the bank's net liquidity position is equal to its Cash inflow - Cash outflow.

Cash inflow = incoming deposits + revenues from the sale of nondeposit services + customer loan repayments + sale of bank assets + money market borrowings= 30 million + 15 million + 25 million + 5million + 45 million = $120 million

Cash outflow =  deposit withdrawals + acceptable loan requests + repayments of bank borrowings + cash outflows to cover other operating expenses + dividend payments to its stockholders = 20 million + 60 million + 10 million + 5 million + 10 million = $105 million

So, net liquidity position is:  120 million - 105 million = $15 million.

So, the answer is E. $15 million.

5 0
3 years ago
Question: A banking institution offers different investment programs for young couples, families, and retired individuals. What
klemol [59]
The answer is B final answer
6 0
3 years ago
Anne has violated a workplace protocol by texting while operating heavy equipment. No one was hurt but ann’s supervisor noticed
scoray [572]
A written warning. Many businesses "write a person up" for inappropriate behavior which can lead to dismissal if frequent.
6 0
3 years ago
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