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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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________ appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate th
VikaD [51]

Informational Appeals help consumers make purchase decisions by offering factual information that encourages consumers to evaluate the brand favorably on the basis of the key benefits it provides.

<h3>What is Informational Appeals ?</h3>

It allows you to showcase the product's qualities and the benefits that a buyer will gain when using the goods. It is an effective method of persuading them that your product is something they truly require and can use. Con: Informative advertisements can be boring.

Aristotle proposed three types of argumentation arguments: logical, ethical, and emotional appeals.

Ebooks, "How-to" videos, blogs, and brochures are all examples of informational marketing because they provide a detailed description of a service or product and what makes it unique in the business.

To know more about Informational Appeals  follow the link:

brainly.com/question/2570305

#SPJ4

4 0
1 year ago
If $1,000,000 of 9% bonds are issued at 102 3/4, the amount of cash received from the sale is
Marina86 [1]

Answer:

b.$1,027,500

Explanation:

First we need to find the number of bonds issued so we will divide 1,000,000 by 100 as we assume 100 is the face value. 1,000,000/100=10,000

Now we will multiply the number of bonds by the issue price in order to find the amount of cash received.

10,000*102.75=1,027,500

6 0
3 years ago
Porter Corporation makes and sells a single product called a Yute. The company is in the process of preparing its Selling and Ad
anzhelika [568]

Answer:

$519,800

Explanation:

Variable cost per unit = $5.90 + $5.30 + $8.90 + $0.60

Variable cost per uni= $20.70

Fixed cost total = $32,000 + $178,000 + $7,000 + $20,000

Fixed cost total = $237,000

Cash disbursements for December = (Variable selling and administrative cost per unit*Number of unit (Yutes) sold) + (Fixed manufacturing overhead less depreciation)

= (14,000 * $20.70) + ($237,000 − $7,000)

= $289800 + $230,000

= $519,800

7 0
3 years ago
When filling out a credit card application, why is it important to list your own address and never a friend or a
34kurt

Answer:  Conflicting information is considered fraud and may result in prosecution

important correspondence may be missed

It is illegal to list anyone else's address,

3 0
3 years ago
Say that your broker charges you a commission of $1,340.75 for your purchase of 258 shares of stock in Ergar Appliances. If Erga
hammer [34]

Answer:

B. 0.1446

Explanation:

Yield refers to the benefits or earnings realized from an investment over a particular period.

Calculation of yield considers the profits made and the amounts invested.

The amount invested in this case

The commission =$1,340.75

Costs of the shares = 258 x  $73.96  =$19,081. 68

Total cost of investment

= $19,081. 68 + $1,340.75

= $20,422.43

The gain realized  = $11.45  x 258

=$2,954.1

Annual yield= =$2,954.1/$20,422.43

=0.144649

=0.1446

5 0
3 years ago
Read 2 more answers
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