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Reika [66]
3 years ago
12

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communicatio

ns about 5-Hour Energy-a potent energy drink. Which of the following variables are classified INCORRECTLY as demographic or psychographic bases of market segmentation? a. Individuals with an active lifestyle - psychographic b. Consumers living on the West Coast with high household incomes - demographic c. Senior citizens (65 years and older) - psychographic d. Long-haul truck drivers and college students - demographic e. All of the answers are correct.
Business
1 answer:
katovenus [111]3 years ago
3 0

Answer:

c. Senior citizens (65 years and older) - psychographic

Explanation:

This is the sentence that is not correct. Demographic information usually focuses on the external factors of a person. These include age, ethnicity, gender, or location. On the other hand, psychographic information tends to focus on more personal and unique characteristics, such as a person's motivations, beliefs or values. Both of these approaches are useful when approaching the process of segmenting.

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stimulating demand. creating awareness. identifying prospects. combating competitive promotional efforts. retaining loyal custom
KonstantinChe [14]

competitive promotional efforts. retaining loyal customers.

<h3>What is promotional efforts?</h3>

Any effort made by a company to communicate with potential customers is considered a promotional activity. Promotional activities serve two primary functions. These are intended to: Customers should be informed about your store's products, prices, and services. Persuade customers to buy your products.

The most common type of marketing is product and service promotion. Advertising - You can advertise your product, service, or brand in newspapers, radio, television, magazines, outdoor signage, and online.

Promotional materials, events, or ideas are intended to increase product or service sales.

The most important function of a promotion is to distinguish a company from its competitors. If there was no competition, no business would ever need to run promotions.

To know more about promotional efforts follow the link:

brainly.com/question/28113237

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6 0
2 years ago
In 2018, X Company sold 6,800 units of its only product for $36.10 each. Unit costs were as follows: Variable manufacturing $14.
Eddi Din [679]

Answer The correct answer is 8.317 units

Explanation:

Firstly, calculate the Total fixed costs= ($2.35+$2.63)*6800= $33.864 Fixed Manufacturing and Selling cost

Secondly, calculate the earnings before taxes 63.000/(1-tax rate) = 63.000(/1-0.39)= 103.278.69

Then, Calculate the Revenue less fixed cost  103.278.69+33.864=137.142,68

Then calculate the Variable margin that is equal to ( Price of sales per unit – Variable manufacturing – Variable selling) = (36.10-14.50-5.11)= 16.49

Finally divide the revenue less fixed cost on the variable margin (137.142,68/16.49) = 8316.72

                                     Units                        Price    Total

Revenue                             8,316.72                    36.10      300,233.54  

Fixed Manufacturing                                                  (15,980.00)

Variable manufacturing    8,316.72                    14.50      (120,592.42)

Fixed Selling                                                                    (17,884.00)

Variable Selling                 8,316.72                      5.11         (42,498.43)

Net Revenue                                                                     103,278.69  

Tax rate                                                                39%        (40,278.69)

Total                                                                            63,000.00  

7 0
3 years ago
When investors give computer instructions to sell automatically to avoid potential losses if their stock price dips to a certain
marysya [2.9K]

When investors give computer instructions to sell automatically to avoid potential losses if their stock price dips to a certain point, it is called program trading.

<h3>What is program trading?</h3>

Program trading is what create space or time for multiple trades to occur simultaneously.

It is an automated process that gives instructions to computers to sell when price of a stock goes down to prevent loss.

Learn more about program trading here: brainly.com/question/13955369

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6 0
2 years ago
Which of the following is true? Question 8 options: The convenience yield is always positive or zero. The convenience yield is a
ss7ja [257]

Answer:

The convenience yield is always positive or zero

Explanation:

the convenience fields measure the benefit of owning an asset rather than having a forward/futures contract on an asset . For an investment asset it is always zero . For a consumption asset it is greater than or equal to zero.

8 0
3 years ago
A customer owns shares of restricted stock and now intends to sell them. if the proper forms are filed with the sec, the custome
lapo4ka [179]

A customer owns shares of restricted stock and now intends to sell them. if the proper forms are filed with the sec, the customer may sell these shares Over a 90-day period.

The stock exchange is a marketplace where securities, commodities, derivatives, and other financial instruments are traded. The central function of an exchange is to ensure fair and orderly trading and the efficient dissemination of price information regarding securities trading on that exchange.

The exchange enables businesses to raise capital and investors to make informed decisions based on real-time pricing information. An exchange can be a physical location or an electronic trading platform. Bitcoin He is like one stock and advisers do not recommend investing the majority of his portfolio in one company. Planners suggest that if you're passionate about Bitcoin, don't invest more than 1% to 10% in it at most.

Learn more about stock here

brainly.com/question/25818989

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6 0
2 years ago
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