Question

For claims about the product, positioning statements should: ________________a. cite all of the benefits that the brand offers. b. focus only on the points of differentiation between this brand and others. c. avoid any reference to points of similarity with competitor brands. d. focus on the single, most important value claim.

Answer 1

Answer:

Letter a is correct. Cite all of the benefits that the brand offers.

Explanation:

A positioning statement can be defined as a tool whose main objective is to align marketing efforts with the brand and the value creation proposal. That is, it is the description of how a product or service will satisfy the needs and desires of the determined target market.

The benefits of this internal tool, is to provide a clearer and more focused vision that will help the brand to position itself in the market. It is a way of declaring the desire for how the brand should be perceived.

Therefore, in a product complaint, it is important to mention all the benefits that the brand offers, so that the purpose of the product's functionality is reinforced and better understood, so that the benefits are valued and the perception of the product is improved.