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Leviafan [203]
3 years ago
15

For claims about the product, positioning statements should: ________________a. cite all of the benefits that the brand offers.

b. focus only on the points of differentiation between this brand and others. c. avoid any reference to points of similarity with competitor brands. d. focus on the single, most important value claim.
Business
1 answer:
Eduardwww [97]3 years ago
6 0

Answer:

Letter a is correct.<u> Cite all of the benefits that the brand offers.</u>

Explanation:

A positioning statement can be defined as a tool whose main objective is to align marketing efforts with the brand and the value creation proposal. That is, it is the description of how a product or service will satisfy the needs and desires of the determined target market.

The benefits of this internal tool, is to provide a clearer and more focused vision that will help the brand to position itself in the market. It is a way of declaring the desire for how the brand should be perceived.

Therefore, in a product complaint, it is important to mention all the benefits that the brand offers, so that the purpose of the product's functionality is reinforced and better understood, so that the benefits are valued and the perception of the product is improved.

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Statement of Cost of Goods Manufactured for a Manufacturing Company Cost data for Johnstone Manufacturing Company for the month
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Answer and Explanation:

a. The preparation of the cost of goods manufactured statement is as follows:

Opening work in process $119,760

Direct Material    

Opening inventory $178,750  

Add: Material Purchased $343,200  

Cost of Materials Available  $521,950  

Less: Ending Inventory -$151,940  

Cost of Direct Materials Used $370,010  

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Factory Overhead:    

Indirect Labor $34,320  

Machinery Depreciation $20,740  

Heat, Light and Power $7,150  

Supplies $5,720  

Property Taxes $5,010  

Miscellaneous Costs $9,300  

Total Factory Overhead $82,240  

Total Manufacturing Costs Incurred $774,000

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Cost of Goods Manufactured $791,960

b. Now the cost of goods sold is

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= $791,960 + $91,160 - $103,320

= $779,800

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A _________________ is a credit transaction where the money is transferred electronically from the customer's credit card compan
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Ming Company had net income of $772,200 based on variable costing. Beginning and ending inventories were 7,800 units and 5,200 u
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Answer:

$764,400

Explanation:

Given that,

Net income under variable costing = $772,200

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Ending inventories = 5,200 units

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Net income under absorption costing:

= Net income under variable costing - [(Beginning inventories - Ending inventories) × Fixed overhead per unit]

= $772,200 - [(7,800 - 5,200) × $3]

= $772,200 - $7,800

= $764,400

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