Because both wanted power over North America and also they wanted land.
This way of life is called
<span>Secularism</span>
I believe the answer is: <span>self-image congruence model
In </span><span>self-image congruence model, we assume that consumers would choose a product that reflected their personal value.
This make the consumers think that buying the product could be used as a statement to define the type of persons they are.</span>