Question

The story of how prilosec otc successfully used sponsorship of bunco gaming, in particular the bunco world championship illustrates what principle of the ideal branding-through-sponsorship scenario

Answer 1

The principle that is ideal for branding through sponsorship scenario are the following;

-          Taking advantage of the excellent overlaps that are between with the customer and the benefit of the brand

-          The individual should be able to connect with the consumer in a meaningful and fun way

-          Unique connections should be leverage between the brand and the consumer by means of building loyalty and favorable word