Political favouritism works through favour to a specific media group in the form of government advertisement . It is done to bring about a favourable atmosphere about the government or any other power centre . It is done to create a narrative in favour of the ruling political party.
To counter it on global basis , fairness in the electoral process is advocated by all global leaders. Fairness in electoral process encompasses all such measures that thwart covert effort to influence the people's opinion .
