I believe the answer is: <span>Richard Lazarus </span><span> Richard Lazarus believed that split-second fear response is influenced by two factors, conscious thinking and basic emotions. </span>Lazarus' theory explains why two individuals could experiences 2 different emotions when experiencing a same event.<span />
This is what is called as the disruptive innovation and is characterized by the of the new markets and destroys the existing markets and values chain networks.
An example of this includes various manufacturing sector and have created a wave of innovations by filling the gaps through the evolution of the technology network.