Big packages drives you to the illusion that the contents are bigger or better which is actually not possible.Even garbage can fill up a huge truck. <span>Selling something with more volume means you get more for the money. </span> <span>Advantage of marketing something as bigger helps you to get them to buy more than the usual.Its a technique to sell more items. </span> <span>Disadvantage is they don't need to come back as often to buy again.</span>