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QveST [7]
3 years ago
14

Question 6 Professor Fader discussed "salesperson of the month." What would he say is the best way to pick a salesperson of the

month?
Business
1 answer:
Ghella [55]3 years ago
6 0

Answer:

The best way for Professor Fader to pick the Salesperson of the Month is to measure the change in <u>total customer lifetime value</u> for that month delivered and give the award to the salesperson with the highest points.

Explanation:

Total Customer Lifetime Value (CLV) refers to the total value delivered by a customer over a particular period not just in the number of purchases they have made. A customer's value also includes, but is not limited to:

The formula for calculating CLV is by:

(Annual Customer Revenue X Lenth of Relationship in Years) - (Total costs of acquiring plus Total Cost of  Serving the customer)

or  

(ACR x LR)-(TCA+TCS) = CLV

Cheers!

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