Question

The Gap, Inc. has targeted teenagers and young adults in need of casual clothes, and through its GapKids stores, the parents or guardians of infants through 12-year-olds. This is an example of:______
a. market segmentation.
b. a collaborative effort between the company and its customers.
c. a needs assessment.
d. a mission statement.

Answer 1

Answer:

The correct option is A, market segmentation

Explanation:

Market segmentation is the process of dividing customer base into distinct groups based on age,income,level of education,personality,perception and so on.

The purpose of segmenting the markets  is for the organization to satisfy the needs of these different groups based on their unique characteristics and to able to sell to them goods that  best match their status.

The scenario here is that Gap Inc,has successfully been able to discover the right set of people that its casuals best match.